How can I reduce abandoned carts in my e-shop?
Arsenis Paschopoulos
10 + 1 ways to reduce abandoned carts and increase your e-shop sales “How can I reduce abandoned carts in my e-shop?” Abandoned carts are one of the most critical KPIs in ecommerce. They don’t indicate user indifference — they indicate friction with the purchasing process and your e-shop in general. The user wanted to buy. But somewhere they: Beyond the above, there is also another reason visitors abandon their cart: high shipping costs. In this article, I analyze 10 practical actions that substantially reduce abandoned carts and increase completed purchases while the customer is still inside your e-shop. Actions you can take after the customer leaves the e-shop will be covered in the next article. 1. Show clear costs
